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❓Is Sponsorship Service Taxable under GST?


1️⃣ Is Sponsorship Service Taxable under GST?

Yes, sponsorship is treated as a supply of service under GST.

๐Ÿงพ Covered under Section 7 of CGST Act (Supply of services)
๐ŸŽฏ Classified under Service Accounting Code (SAC) 998361Advertising and Sponsorship Services


⚖️ 2️⃣ Applicable GST Rate:

  • ๐Ÿท️ 18% GST (9% CGST + 9% SGST OR 18% IGST)

  • ✅ No exemption, even if done for brand awareness or charitable cause


๐Ÿ”„ 3️⃣ Who Pays GST? – Forward or Reverse Charge?

This depends on who is the recipient ๐Ÿ‘‡


๐Ÿง‍♂️ A. If Sponsor is a Body Corporate or Firm

๐Ÿฆ Reverse Charge Mechanism (RCM) applies!
๐Ÿ” GST is to be paid by the recipient (sponsor)

✅ As per Notification No. 13/2017 – Central Tax (Rate)

๐Ÿ“Œ Applicable when:

  • Sponsorship is received by an individual, HUF, trust, or society (like sports clubs, event organizers)

  • Sponsor is a registered company or firm


๐Ÿข B. If Sponsor is NOT a Body Corporate or Firm (e.g., Individual)

๐Ÿ‘‰ Forward Charge applies
๐Ÿ“ค GST is charged by the service provider (event organizer, etc.)


๐Ÿงพ 4️⃣ Input Tax Credit (ITC):

Available to the sponsor (if under RCM)
๐Ÿ’ก Can be claimed in GSTR-3B if the service is used for business purposes


๐Ÿ“‹ Example for RCM Case:

๐Ÿง‍♂️ ABC Ltd. (a company) sponsors a cricket tournament organized by a society.

  • Amount paid: ₹5,00,000

  • GST @18% = ₹90,000

  • RCM applies → ABC Ltd. pays ₹90,000 to govt and takes ITC


⚠️ Common Mistakes to Avoid:

๐Ÿšซ Ignoring RCM when sponsor is a company
๐Ÿšซ Assuming sponsorship for a charitable cause is exempt
๐Ÿšซ Failing to issue proper self-invoice under RCM


๐Ÿงฎ Accounting Tip:

  • Under RCM, the sponsor must:

    1. Pay GST via cash (not through ITC)

    2. Claim ITC in same month’s return

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